In our very fast-paced world today, constant fatigue plagues people everywhere. Ironically, this generation is also obsessed with wellness and scrutinises ingredient labels. Our ever-moving world forces us to consume massive amounts of information both physically and mentally.
We constantly ingest everything from processed foods and microplastics to digital noise and anger. Consumption is now not only physical but also mental. We live in a culture where trends and pop culture typically shape the food and information we consume. Infinite scroll and push notifications do the same thing to our brains’ neurotransmitters.
People stay online long after they stop enjoying it because the “satiety switch” in their brains has been overridden. The total consumption diet acts as a global steamroller, flattening local flavours both on our plates and in our cultural ecosystem.
When we examine modern life, we see that the line between physical digestion and mental consumption has blurred. We are not just feeding our bodies; we are feeding a system.
People have become overloaded but deeply starved, filling our cells with absolute volume, while starving them of actual substance. Algorithms drive our social media feeds, engineered with the same precision as a fast-food recipe. They balance just enough outrage, validation, and novelty to override our physiological satiety signals. The industrial food complex and the attention economy operate as twin engines, exploiting human biology for profit. The consequences do not exist in isolation, however, stays deeply connected.
To reclaim our energy and cure this modern fatigue, we have to become intentional gatekeepers of our consumption, both physical and virtual. It’s time to step back, unplug, and filter out completely.
By: Petra Darkowaa Boateng
