Twellium Industries Ghana, renowned for its McBerry® Biscuits and Confectioneries, has been making notable strides in both economic development and community support in Ghana. Since its establishment in 2019, McBerry® has not only impressed consumers with a diverse range of high-quality confectioneries but has also significantly contributed to job creation and local economic growth.
Job Creation and Economic Impact
McBerry® Biscuits and Confectioneries have become a household name across Ghana and beyond, thanks to their extensive portfolio of over 60 products, including favorites like Alpha Cracker, Lovan Chocolate Wafer, and Oxford Digestive. This impressive range has solidified McBerry®’s reputation as a leading brand in the confectionery industry, demonstrating a commitment to quality that resonates with consumers.
One of McBerry®’s most remarkable achievements is its role in job creation. Since its inception, the company has generated numerous employment opportunities for Ghanaians, directly impacting the nation’s economic development.
The company’s commitment to excellence has been recognized with multiple awards, including the title of Best Confectionery Producing Company at the Ghana Manufacturing Awards for three consecutive years (2021 to 2023). This accolade underscores McBerry®’s leadership and innovation in the confectionery sector.
Commitment to Social Responsibility
Beyond its economic contributions, Twellium Industrial Company Limited is deeply committed to social responsibility. This dedication was recently highlighted by their generous donation to Ms. Diana Ayivor, a widowed mother of four residing in Tema Community 7, including two autistic twins. The donation included essential items such as five packs of Verna Purified Water, ten boxes of breakfast cereal biscuits, ten packs of cookies, and a cash sum of GH¢ 5,000.00.
The decision to support Ms. Ayivor reflects Twellium’s broader corporate social responsibility (CSR) efforts. This gesture aims to alleviate the financial burden faced by Ms. Ayivor and her family, who have been coping with challenges since the passing of her husband three years ago.
Kojo Bonsu, the Verna Brands Manager, emphasized that Twellium is driven by more than just profit. The company’s CSR initiatives, such as supporting families with autistic children, are integral to its mission. Bonsu noted that a portion of the proceeds from Twellium products is allocated to support children with autism and other social causes, reinforcing the company’s commitment to making a positive impact.
Twellium’s support extends beyond immediate donations. By addressing the needs of vulnerable groups and focusing on long-term social initiatives, Twellium helps bridge gaps in community support. The company’s approach to CSR highlights the importance of integrating social responsibility into business operations, creating a model for other companies to follow.
Ms. Diana Ayivor, the recipient of the recent donation, expressed heartfelt gratitude for the support. She acknowledged the relief that the donation brings to her family, particularly her autistic twins. The gesture not only provides tangible assistance but also serves as a beacon of hope and encouragement for her and others in similar situations. Her appeal to other corporations and benevolent individuals for continued support underscores the ongoing need for community-focused initiatives.
Looking Ahead
As McBerry® Biscuits and Confectioneries continue to lead the industry in quality and innovation, Twellium Industrial Company Limited remains committed to its dual mission of enhancing consumer satisfaction and fostering economic prosperity in Ghana. The company’s efforts in job creation, community support, and social responsibility are integral to its identity and operations.
Twellium’s dedication to making a difference, both through its successful business ventures and its compassionate community outreach, reflects a broader vision of contributing to the greater good. By investing in local economies and supporting vulnerable populations, Twellium exemplifies how businesses can play a pivotal role in societal development.
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