Telecel Ghana has taken a significant step in empowering Small and Medium-sized Enterprises (SMEs) by hosting a workshop focused on integrating sustainable business practices into daily operations. As part of Telecel’s SME Month celebration this September, the initiative aims to support, strengthen, and accelerate the growth of emerging businesses.
The workshop, organized in collaboration with environmental and climate advocacy organization Mckingtorch Africa, brought together a diverse group of entrepreneurs and employees from leading SMEs such as Landmark Homes, CTA Investments, Abii National Savings and Loans, Equity Health Insurance, G&J Ghana, Reime Ghana, and Moolre Limited, among others.
In a statement issued by Telecel, it was highlighted that participants gained insights into adopting Environmental, Social, and Governance (ESG) principles, key to driving long-term business success. The workshop emphasized how sustainable practices can make SMEs more attractive to investors, unlock grants, and secure long-term global support.
Makafui Awuku, Founder and CEO of Mckingtorch Africa, led the discussion on the business case for sustainability, offering valuable tips on design thinking, reducing waste, ecological sourcing, and increasing energy efficiency. Awuku stressed that profitability and sustainability go hand in hand, urging SMEs to embed sustainable practices into their core business strategies from the outset.
“Integrating sustainability is not just about doing good; it’s a pathway to profitability,” Awuku said. “By conserving water, reducing waste, and using eco-friendly sourcing, SMEs will not only save money but also create a positive impact on the environment and their communities.”
Tawa Bolarin, Director of Enterprise Business and Wholesale at Telecel Ghana, expressed excitement about the outcomes of the workshop: “It’s been an eye-opening and practical experience for all participants. The knowledge and hands-on skills gained will help SMEs adopt sustainable practices that can unlock investments and drive their business growth.”
Attendees also participated in interactive breakout sessions, learning creative ways to upcycle waste into useful products. From crafting earrings and lip balm containers out of glass and plastic to developing art pieces from recycled materials and discarded insulation foams, the workshop showcased how SMEs can turn waste into valuable artefacts and reduce their environmental footprint.
With a focus on sustainability, Telecel Ghana is helping SMEs thrive in the marketplace and make a lasting, positive impact on their communities and the environment.
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