Dr. Beatrice Wiafe-Addai, President of Breast Care International and Chief Executive Officer of Peace and Love Hospitals, has officially launched the highly anticipated BCI Walk for the Cure 2025, which is set to take place in Kumasi.
This annual event aims to raise awareness about breast cancer and encourage regular screenings across the country.
The capital of the Ashanti Region, Kumasi, is expected to be filled with hundreds of participants, including various groups and individuals from both local and international communities, who are eagerly looking forward to the event.
Dr. Wiafe-Addai has urged the public to participate, stressing the need for collective action to combat this deadly illness in the region and throughout the nation.
She also announced that the President pledged to participate in this year’s annual walk due to its ongoing impact on the fight against breast cancer in the country.
Speaking to journalists during an event to launch the Walk at the Peace and Love Hospital at Odoum in the Ashanti Region, Dr. Wiafe-Addai noted that, the President is committed to the cause, noting that he has previously participated in the walk on three occasions.
“His Excellency President John Mahama has walked with Breast Care International on three occasions, and this year he has promised to join us once more. He understands breast cancer and is someone we believe can help us change the narrative surrounding the disease,” she stated.
Dr. Wiafe-Addai further pointed out that civil society organizations play a crucial role in driving change within communities, and BCI is poised to collaborate with the government through the Mahama Cares initiative to address various cancers, including breast cancer.
Since its inception in 2002, BCI has earned a reputation for its rigorous efforts to combat breast cancer, significantly raising public awareness about the disease and contributing to the containment of this deadly illness.
With more than two decades of experience, the organization is calling for effective collaboration with the government to tackle this health challenge decisively.
“We cannot afford to lose more lives unnecessarily. We need to work together with the Mahama Cares program to save lives. We greatly appreciate this initiative, as it will address not only cancer but also non-communicable diseases in general. We want to see a lot of changes,” she added.
Professor Christian Agyare, Provost of the College of Health at the Kwame Nkrumah University of Science and Technology (KNUST), noted that the BCI Ghana Walk for the Cure is essential for educating the public about breast cancer and promoting proper management of the disease.
He expressed hope that the initiative will dispel misconceptions about the disease being spiritual in nature, thus encouraging regular screenings and early detection.
The event launched on September 5, 2025, brought together experts, traditional leaders, students, and survivors to form a united front in anticipation of the walk.
Scheduled for Saturday, October 4, 2025 in Kumasi, this year’s walk is expected to attract over 30,000 participants from across Ghana and beyond.
Under the theme “A Cure Worth Fighting For,” the walk will begin at the Adum Post Office and culminate at the Manhyia Durbar Grounds, transforming the city into a vibrant scene of solidarity, hope, and purpose.
This year’s event also signifies a notable rebranding for BCI, following over 23 years of dedicated service to women’s health in Ghana, across Africa, and globally.
The new brand identity reflects BCI’s ongoing growth, ambitious vision, and renewed commitment to leading the fight against breast cancer.
