The 2024 Afro Fest, a collaborative effort between Kumasi City Mall and Orange FM, has attracted a multitude of local businesses from the Ashanti Region to showcase their culinary delights and products in celebration of the Ghana Month.
The event, which aimed to promote local delicacies and products, drew a large crowd throughout the Easter period in the region.
Many participating traders expressed their delight at the opportunity to promote their businesses and connect with potential customers.
Oforiwaa Amanfo, CEO of Danfo Ghana, described the event as fulfilling and emphasized the value of connecting with new clients and projecting her business to the people of Kumasi and beyond.
However, some traders highlighted challenges that need attention in future editions, including the need for early publicity and increased social media traction to enhance their businesses.
Salimatu Mohammed, Manager for Red Bead Ghana, urged organizers to ensure that participating businesses receive adequate advertising on various social media platforms before and during the event.
Lead organizer Lawrence Agyemang Badu, also known as MC Lawry, explained that the initiative was intended to showcase local businesses in the Ashanti Region, particularly during the Ghana Month.
He encouraged the business community to take advantage of the opportunity in the coming years, promising an even more engaging and successful event.
MC Lawry, whose business Sippy Hub was among the many businesses at the event, emphasized the positive impact of the event on his business, stating that the platform has not only promoted his business but also generated more profit.
In addition to the business activities, the event featured various entertaining activities such as dancing, Musical Chairs, Bottle Flip, and more.
The three-day event, which commenced on Friday, March 29, concluded successfully on Sunday, March 31.
