Accra Brewery PLC (ABL), a proud part of the AB InBev family, has unveiled the new look of Eagle Extra Stout in a colourful event in Kumasi. This transformation, featuring a rich, resplendent gold label, is more than just a visual upgrade—it symbolizes national heritage, wealth, resources, and excellence.
By integrating gold into the label, Accra Brewery PLC honours Ghana’s rich cultural heritage and reinforces the premium quality that Eagle Extra Stout represents.
Expressing Accra Brewery’s commitment to continuous innovation as the reason for transforming the Eagle Extra Stout product, Vanessa Kavi, Country Marketing Lead, remarked, ” Accra Brewery PLC reaffirms its dedication to providing a stout that is the perfect reward for the hardworking people of Ghana.
It presents an unparalleled value to our consumers as it is brewed with the utmost quality yet affordable. We are confident that this change will further solidify Eagle Stout’s position in the market, making it the go-to choice for those seeking a strong, rich, and rewarding full-flavour stout experience.”
Solomon Ayiah, Legal and Corporate Affairs Lead added, “Eagle’s new look reflects our deep respect for our consumers and our commitment to delivering a product that is not only of superior quality but also resonates with the pride and identity of our nation.”
He reiterated ABL’s Smart Drinking mission which ensures Ghanaians continue to Drink Responsibly. An initiative that the company drives under its other flagship brands Club Beer, and Club Shandy among others. He further highlighted that the initiative is to deepen the company’s strength in the market as well as expand and enrich its loyal customers.
The event highlighted ABL’s commitment to continuous improvement and attentiveness to their loyal consumers’ needs and preferences. With the most recent launch of their new flavoured beer – Brutal Fruit to this Eagle Extra Stout Relaunch, ABL is set to consistently deliver innovations or renovations that win the hearts of Ghanaians.
Welcome to a future with more cheers!
