The Coordinator for the Professional Digital Marketing Certification Programme, Kwabena Buabeng, has encouraged business owners to take advantage of digital marketing to elevate and expand their businesses.
Speaking on Orange FM’s Sunrise, Mr. Buabeng explained that digital marketing enables individuals to promote their products and services globally, leading to improved visibility and increased sales.
“If you’re doing business digitally or handling your marketing online, the whole world is available for you to explore. We have people running businesses in Ghana who have customers all across the world,” he said.
Mr. Buabeng, who is also a passionate poultry farmer, shared a personal experience to illustrate the power of digital marketing.
He revealed that in December last year, a Ghanaian business owner based in Dubai purchased about 500 chickens from his poultry farm, KB Farms, located in Kasoa, Accra. The buyer intended to surprise his workers with the chickens as a Christmas gift.
Digital Expert Highlights Global Business Reach and Career Opportunities Through Online Marketing
“If we hadn’t invested in the digital marketing aspect of promoting KB Farms, how would someone in Dubai have found us and placed such a big order?” he asked.
He noted that with digital marketing, businesses in Kumasi can reach customers in Accra, Takoradi, and across the entire country—and even beyond.
“That is what makes digital marketing exciting—not when you limit yourself to your local community,” he added.
Mr. Buabeng further stressed that digital marketing offers more opportunities than many people realize.
“As the coordinator, I can confidently say there’s so much potential in this field. Many organizations are knocking on our doors because they need digital marketers. Almost every company is embarking on a digital transformation journey, and they need people with knowledge and practical skills in digital marketing,” he stated.
He also identified some new job roles emerging from the growth of digital marketing:
“When you take a digital marketing program, you can become a Digital Marketing Manager, Content Creator, or Social Media Manager. These are some of the new opportunities emerging within organizations. It’s important that we recognize this shift and understand the importance of technology in today’s business landscape.”
