On July 29, 2024, Betway announced a new multi-year partnership with current Premier League champions, Manchester City. The two partners sealed this partnership with an on-site bell-ringing ceremony for the iconic NYSE.
Neal Menashe, CEO of Super Group, along with Ferran Soriano, CEO of City Football Group, rang The Opening Bell at 9:30 am EDT. This agreement makes Betway the club’s Official Global Betting Partner from the start of the 2024/25 season. In light of this partnership, Laurence Michel, Betway Africa commented: “We are delighted to become Manchester City’s Official Global Betting Partner. This agreement strengthens our place in the top tier of Premier League partners ensuring that our Betway brand reaches fans in all corners of the globe.
Ferran Soriano, City Football Group CEO, also indicated that “we are pleased to announce Betway as our Official Global Betting Partner. As a globally recognised brand, Betway has a strong pedigree and a history of working with high-profile brands within the sports space. We’re excited to work together throughout the partnership”.
Throughout the partnership, Betway and Manchester City will collaborate on several activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets. To re-watch The Opening Bell ceremony, view here.
Background
About Super Group and Betway
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to provide a unique and personalized customer experience responsibly. Super Group has been ranked number 6 in the EGR Power 50 for the last two years. For more information, visit www.sghc.com.
Betway is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. The company is a member of several prominent industry-related bodies, including the International Betting Integrity Association (IBIA), the iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), the Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA. For more information, visit www.betwaygroup.com.
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500-capacity Etihad Stadium, the 7,000-capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion are embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
